*taken directly from the site*
The initial idea behind blog love was I often click on people's profiles and they don't have their blog listed in their profile so I can't then find their blog to follow them back.
Also everyone is always looking for new blogs to follow.
So by everyone in the community getting involved and sharing their blog url's and a brief description of their blog in one place and then sharing the link to this blog by having a button on their sidebar means we can all share the blogging love!
Easy Peasy right? Another great way to connect with other bloggers. So totally check them out. Your future followers (me included) are waiting for you :)